Entrepreneurship in experience-based tourism firms

The primary contribution of this paper is to highlight the influence of entrepreneurial orientation (EO) on entrepreneurial activities measured as identified business opportunities which have been attempted realized within or outside the business. Such “new entry” is the essence of entrepreneurship. By testing these relationships among 116 experience based small firms in Norway, we show that there are positive and significant relationships between EO and these types of entrepreneurial activities. This means that businesses having a high level of this strategic orientation are more likely to attempt to realize new business opportunities. By focusing on these core elements in entrepreneurship, we contribute to the tourism entrepreneurship research, but also within entrepreneurship research such studies seems rare.

Til publikasjon: https://hdl.handle.net/11250/4366443 | Publiseringsår: 2014 | Tidsskrift: